February 18th, 2009 | by admin |
by James Coen
Real estate agents don’t have an easy job in this market. Many agents have been surprised by the sudden drop in prices and commissions. Many agents hoped the real estate boom would last forever and are now scrambling to cope with the changing market.
In this down market, just like in any market, there is still money to be made. It just comes down to choosing the right niches and focusing your marketing on a certain niche. In this article, we are going to look at the niches of affluent homeowners and investor clients.
Targeting the affluent home owners during down times is almost always a good bet. Many affluent clients possess the means to sit any crisis out, including this one. You may find out that affluent home owners are inclined to buy. They are one of the few groups of people out there that can still afford to buy, despite crashing home prices.
Investor clients can make a killing in down markets and they know it. Some parts of the investor market were surprised by the meltdown and the crash. As a result, they were almost wiped out when the mortgage crisis hit. Nonetheless, many investors are profiting immensely from the changing market conditions. If you target this niche with your marketing, you can gain customers that have buying power and are willing to buy.
It doesn’t matter What niche you pick as a real estate agent, the one thing to do is to focus on the marketing part of your business. Focus on developing unique services for the niche markets you target and make sure you stand out from the competition. This gives you an enormous edge over your competition.
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Tags: home, home prices, marketing, niche marketing, real estate, real estate agents, real estate market, real estate marketing, small business marketing